WILLIAM   JAMES   BRIGHT
Business Consultants
P.O. Box 111014 Palm Bay Florida 32911
Tel: 321-956-6769 Toll Free: 1877-227-0162 Fax: 909-363-9305
Melbournefl @ yahoo.com and excite.com, melbournefl99 @ hotmail.com

My firm is an expert in setting up manufacturer rep networks in the United States and in Latin America.  This allows you to have a sales force that covers all of the American market. This rep network can be put in place very quickly (60-90 days). 

What exactly is a rep network?  This is a network of independent sales companies that represent similar products in the sector in which you sell.  They represent multiple companies and have an existing client base of thousands of client stores.  These sales companies are located throughout the American market.

What are the advantages of a rep network?  A rep network will quickly place your products in front of thousands of customers.  The rep company already has an existing client base and he is just offering a new product.  The rep company already has the trust of the clients you are looking for.  The rep company is not an employee and his only compensation is commissions he earns on sales he makes on your behalf.

How quickly do I get results with a rep network?  Results are achieved very quickly.

It is important to remember that a rep company only makes money when he sells your product.  If he does not sell, he does not receive compensation via commissions. 

Can I just have a rep company represent me or do I require a company sales force to market my products in America?  Many manufacturers only use a rep network to sell their products.  The important thing to note is that you can sell within the American market and do so profitably with just the rep network. 

Below are two examples of real life clients who came to William James Bright and the results we achieved.

1. There are only 9 companies in the world who have OEM status for General Motor’s marine engines.  General Motors had just sent one of these companies a letter advising them that they had to expand their sales network or loss their OEM status.  At the time, this company only had 50 client sales outlets. 

The company called our offices and requested our assistance.  We recommended the sales rep network concept.  They retained our services and we proceeded to build the rep network and within 60 days, we had them in 2,500 sites.  These sites were located within only 8 of the 50 states in the United States. 

Needless to say, they retained their OEM status.  What made this important to the company was that they not only represented General Motors, but they also are the largest manufacturer of boats in their classification.  If they had lost the OEM status it would have cost them millions.

2. In June, the largest manufacturer of lawn irrigation filter systems and agricultural filters in the world had sold their company.  The sale was to be consummated at the end of the fiscal year (December 31^st).  The price to be paid would be determined by that year’s total sales.

The owner of the company had a rep network in place, but much of the network was not producing.  He also had another problem.  His largest OEM, a company called Rainbird had informed him that they were no longer going to purchase his product. 

The company retained our services and we immediately replaced his largest OEM with a comparable company (American Gramby).  As one contract ended, the other began and the new company maintained the substantial sales numbers that the departing OEM account had provided the company.

We then did a top down review of the rep network and concluded that 70% of the network was not producing as it should.  We immediately began our unique system of identifying the best rep companies within each state.  Within a 90-day period we had complete coverage throughout the United States.  We also opened up Canada, Mexico, Australia, Central and South America.

The company was sold in December at 60% higher than it would have been sold in June..  The profits were substantial.  Several months after I finished my assignment with the company, the production manager told me that they were running at 100% of capacity.  In fact, he told me that in some instances to fill orders, they had to incorporate a second shift.

The facts are that a company with little or no exposure can have their product being presented and sold within thousands of stores very quickly.  The key here is to identify the best rep companies that sell in your sector.

That is what William James Bright does.  We do not sell your product.  We are not experts in your product.  We are not buyers of your product.  We just find the right companies to represent your product and they sell to the buyers of your product.

You do not have to hire a sales force and get involved in having to pay corresponding taxes, social security, workman compensation, medical and other employee related costs.  The rep company is only paid a commission on sales.

In some cases where appropriate, samples can be used to sell your product.  In others, you will only need brochures.  Now with the Internet, it is even easier.

I hope this explains in a little more detail what exactly we can do for you and more importantly what a rep company can do for you. The key to success is finding the right rep company, the first time and building a long-term relationship. That is the key. That is our job.