(photo courtesy of Karen Lee)
This is a cream - it is difficult to see in this photo, but she has a brown nose and brown eyerims. Creams can be much paler than this and can appear to be white, but the brown nose and eyerims give them away as creams.

for contrast - this is a white bitch with a black nose and eyerims

This is a cream with dark brown pigment

 
This is a cream with lighter skin pigment, but darker coat color