identity - i • den • ti • ty: Function: noun
The distinguishing character or personality of an individual: INDIVIDUALITY; the relation established by psychological identification.

It is essential for a company to to have a powerful corporate identity. Image perception from the target audience directly relates to the level of client participation in this area. By identifying with the client's needs, Edit VM becomes their most influential communication solution provider. In fact, a powerful identity coupled with accurate marketing collateral (like print media, signage, photography, video, and interactive media) will foster a unified message to a higher degree of market penetration.